Statement from Ad Outpost CEO, Dinesh Diar.
The violence against foreigners that we are witnessing currently in South Africa leaves me ashamed, embarrassed and sick with fear of how we are allowing our country to be diluted into insignificance. Too many people have died and fought a good fight for us to live in a free South Africa. As a person that was directly involved in the freedom struggle, I feel particularly pained by what is happening in our country and surely this was not the vision we had in mind during the fight against Apartheid. In this regard, the struggle continues and we owe it to our children to immediately extinguish this fire. Otherwise our children are destined to inherit a future fraught with hatred and a land with burnt out dreams.
When an injustice like this occurs, we are all obliged to stand up and shout out loud against these tyrannies, otherwise our silence is an indication of collaboration with the status quo. It is against this backdrop that we at Ad Outpost, have decided to use our media platforms to speak out against this injustice. You will find the following message on our media platforms: quotes from Mahatma Gandhi, a proponent of nonviolence, “An Eye for an Eye makes the whole world blind!” #NoToXenophobia and “Violence is the weakness of the mind!” #NoToXenophobia
I would like to take this opportunity to make a call to all other media owners to join our call against this injustice and use their media platforms to take a stand against Afrophobia and Xenophobia. This is a struggle that requires our collective efforts, so that we can take our rightful place against this crime against humanity and leave our children a land in which they can justifiably say I Am Proudly South African!