“The iconic heart of the innovative Waterfall precinct.” As the Mall of Africa opened its doors this year, it brought with it a dramatic increase of visitors into the surrounding areas, and for Ad Outpost, the sole outdoor media partner, this means greater exposure on their iconic outdoor billboards found in and around the Waterfall Estate.
Waterfall Estate is strategically located mid-way between Johannesburg and Pretoria, and lies nestled between Woodmead, Kyalami and Midrand, formerly the farm Waterval. The development spans 2200 hectares, and forms part of the burgeoning Waterfall residential and commercial growth node in Gauteng.“Waterfall Estate is intended to be attractive, efficient, secure and easily accessible. Its strategic location and “from scratch” development, guided by a master plan, will ensure this, striving to promote integrated live/ work/ play environments that are ecologically sensitive and provide good quality of life.”
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